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Reliant electricity service plans in Midland, TX

Midland Depends on Reliant for Electricity and More

Whether you’re a homeowner or a business owner in Midland, Reliant — an NRG company — can bring you innovative electricity plans and energy-saving products to suit your specific needs. Since Reliant was certified as a residential electricity provider in 2001, we’ve grown to become one of Midland’s largest electricity providers. And today, we provide 23 million megawatt hours (MWh) of power annually to retail customers, making us the largest commercial and industrial retail electricity provider in Texas. But no matter how much we grow, it all comes back to understanding our customers. We are dedicated to simplifying and enhancing the way you power your home, your business, and your life on the go.

Midland: A unique city that’s not just a midway point anymore

Originally founded as “Midway Station,” Midland was the midway point between Fort Worth and El Paso on the Texas and Pacific Railway in 1881. It was renamed Midland in 1884, when the city was granted its first post office. Incorporated in 1906, “The Tall City” is nestled in the southern plains of West Texas — 130 miles south of Lubbock, and 300 miles from El Paso to the west and Fort Worth to the east. Oil was discovered in the Permian Basin in 1923, and the energy industry has been greatly beneficial to Midland. Many major office buildings were erected during the oil boom, including the 24-story Bank of America Building. With success came investment in museums, the arts and popular attractions. History buffs can enjoy the Permian Basin Petroleum Museum, which focuses on the oil and gas industry, as well as the Museum of the Southwest, which includes a Children’s Museum and a planetarium. Midland College is home to the McCormick Gallery, and the Arts Council of Midland promotes the arts locally. The Midland-Odessa Symphony & Chorale has performed for nearly 50 years, and since 1946, the Midland Community Theatre has produced a wide variety of shows.

Becoming a Reliant customer

More than 1.5 million people throughout Texas choose Reliant as the electricity provider for their residential or business electricity needs. We’re proud of the diverse range of electricity plans we offer to residents in the Midland area:

  • Fixed-price plans that have a low price for your term
  • Month-to-month plans if you don’t want a long-term contract or cancellation fees
  • Renewable plans that support renewable energy sources

Our plans make it easy to join the Reliant family — whether you’ve just moved to Midland (Howdy, by the way!) or you’re making a switch from other electric companies. If you’re planning a move, we can make the transition a breeze. And if you’re curious about switching to Reliant, you can easily view and compare plans to see which of our options best fits your needs.

And we’re proud to offer you even more new features and benefits, so you can:

  • Pair a smart thermostat with your electricity plan
  • Earn bill credits for utilizing less electricity than you typically do during specified reduction periods

Sign up today

Find out what electricity options are available in Midland — reach out to our award-winning customer service team, available 24/7. Call us at 866-309-7150 and use promo code WAEBKP to get set up with the best electricity plan for you. We’d be happy to welcome you to the Reliant Energy family here in Midland!

Service Areas (zip codes) in Midland, TX